Tuesday, August 16, 2011

China makers start de-emphasizing OEM

Contract manufacturing remains China's export backbone, but an increasing number of suppliers are now taking more serious steps toward an OBM shift.
China's efforts to boost design capability and international brand building are gaining steam.
Transitioning from a contract manufacturing business model to one that emphasizes ODM and OBM has increasingly become a popular strategy during the past two years. Suppliers have realized how focusing on OEM can depress their bottom line and overall

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