What are you really selling? That's a million dollar question as once you 'understand it' you will make millions from your marketing! And before you think you know the answer... you are NOT selling a product or a service.
Ever heard of FAB? Its a interesting principle to keep in mind when marketing as part of your small business management.
FAB stands for Features, Advantages and Benefits. Its a marketing term to assist everyday business folk better understand how to
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